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For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too ...human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media, and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?" ; Wendy's "Where's the Beef?"; and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.

Deep in the mountains of Afghanistan, a dozen Russian Special Forces soldiers race Clinical Neuroscience for Rehabilitation download PDF their British opponents for a secret neither of them can imagine. The Russian leader, a war weary Colonel who knows no other life but conflict, carries old ghosts that refuse to let him be, but the battle that awaits him deep in this ancient land will change his life forever, and send him on a violent journey no sane man would contemplate. The ultimate soldier meets his destiny, in 303! Camilla d'Errico is a world-renowned painter, illustrator, comic artist, as well as toy and clothing designer. This gorgeous hard cover compilation of her work, the third such collection from Dark Horse, is the perfect addition to the library of anyone who appreciates her fine art and manga-inspired style! Both beautiful and haunting, her paintings will mesmerize and enthrall all.

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Author: Douglas Van Praet
Number of Pages: 288 pages
Published Date: 20 Mar 2014
Publisher: Palgrave MacMillan
Publication Country: Basingstoke, United Kingdom
Language: English
ISBN: 9781137278920
Download Link: Click Here
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